Published date: 5 October 2022

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 30 June 2022, 12pm

Contract summary

Industry

  • Advertising campaign services - 79341400

Location of contract

LS2 7UE

Value of contract

£28,600,000

Procurement reference

CF-0928300D0O000000rwimUAA

Published date

5 October 2022

Closing date

30 June 2022

Closing time

12pm

Contract start date

1 July 2022

Contract end date

30 June 2026

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

The NHS England Campaigns Team deliver national social marketing campaigns to support the NHS.

Our campaigns are delivered under two overarching campaign brands:
• The 'We are the NHS' campaign aims to inspire people to join the NHS and retain those already working in it. It promotes the NHS as a first-choice employer, focusing on priority recruitment of professions including: Nursing; Allied Health Professionals; Healthcare Support Workers; and 999 & 111 Call Handlers; also supporting the recruitment of NHS Reservists.

• The 'Help Us, Help You' campaign is designed to save lives by changing the way people access services to reduce pressures on the NHS and maintain capacity, by driving effective use of the NHS, encouraging people to get help in the right place and at the right time.

This contract is for an advertising agency to lead the strategy, creative development and production work for the 'Help Us, Help You' campaign.

The 'Help Us, Help You' campaign is delivered through a number of different phases aimed at different audiences and with separate aims and objectives.

All our campaign activity supports the successful delivery of the organisational priorities of NHS England and the wider NHS. These are set out in the NHS Long Term Plan and the annual NHS Priorities and Operational Planning Guidance.
Policy Context: 'Help Us, Help You'

The term is 3+1 years

More information

Attachments

Award information

Awarded date

4 October 2022

Contract start date

1 July 2022

Contract end date

30 June 2026

Total value of contract

£28,600,000

This contract was awarded to 1 supplier.

M AND C SAATCHI UK LTD

Address

36 GOLDEN SQUARE | LONDON W1F 9EE

Reference

None

About the buyer

Contact name

Anita Pannu

Address

Quarry House
Leeds
LS2 7UE
United Kingdom

Email

anita.pannu@nhs.net