PHE - Couch to 5k Redesign and Rebuild 2017

Contract summary

Industry

• Research and development services and related consultancy services - 73000000

Location of contract

SE1 8UG

Value of contract

£150,000

Procurement reference

tender_131228/572066

Published date

10 March 2017

Closing date

20 January 2017

Contract start date

24 January 2017

Contract end date

31 July 2017

Contract type

Service contract

Procedure type

Other:

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

Since Couch to 5k was launched the idea has been a firm favourite with users. However, the execution of the original app could be improved. There are several technical and UX issues that would improve the app if they were addressed. In addition, it was designed before the current brand review and without user research or testing.

The project will carry out a design and research review of the app and then carry out a rewrite in time for the app to be live in the app stores before the 2017 London Marathon.

Project objectives:

• Increase customer ratings in both app stores by at least 1 star rating (the new version when compared to the old version)
• Review tactics to increase engagement and lifetime usage measurably
• Improve user experience to ensure optimal usability integrating music and voice
• Assess where the market for similar apps is and alongside user testing, evaluate priority features which will increase uptake relative to previous campaign responses
• Create a backlog of feature enhancements for a phase 2 build (after the London Marathan and subject to a separate SOW)

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Award information

Awarded date

24 January 2017

Contract start date

24 January 2017

Contract end date

31 July 2017

Total value of contract

£150,000

This contract was awarded to 1 supplier.

Dogfi.sh Mobile Ltd

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About the buyer

Contact name

Robin Lane

Address

Manor Farm Road, Porton Down
Salisbury
SP2 0QT
England

Email

robin.lane@phe.gov.uk