Published date: 10 November 2023
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Analytical or scientific software package - 48461000
Software programming and consultancy services - 72200000
Analytical, scientific, mathematical or forecasting software development services - 72212460
Location of contract
South East
Value of contract
£105,000
Procurement reference
BIP822804691
Published date
10 November 2023
Closing date
4 October 2023
Closing time
12am
Contract start date
16 October 2023
Contract end date
15 October 2026
Contract type
Service contract
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Imperial War Museums are looking for a company to provide digital analytics support to the Digital Transformation Team. We are keen to make sure our work is data-informed, we want our colleagues to embrace analytics and insight when making business decisions.
Currently, a lot of our customer data is in different repositories (more than one CRM, ticketing systems etc) and we recognise a need to consolidate it to get more valuable insight. Our in-house Digital Analyst is currently working on bringing the data together in Power BI for better reporting purposes, and we are also working with an agency to build a data warehouse for this customer and transactional data. Some support for this may be required.
We use Google Analytics and have just moved to GA4. Some GA4 training has been undertaken, but there will be scope in this support to do further analytics training, e.g., for new staff.
We are also working with another support agency to create a data lake for our financial data (to improve IWM's finance reporting). We use Power BI as a reporting tool. All of the agencies currently providing support to IWM will need to foster good working relationships and make sure solutions are compatible.
This contract will cover the appointment of an experienced and professional company to undertake Digital Analytics Support. The contract is for three years. We anticipate that there will be up to 80 hours of work per quarter.
This contract work includes, but is not limited to:
•supporting GA4 for IWM's websites
•helping produce reports for Senior managers/boards
•Google Tag Manager implementation and support
•support and auditing for website cookies (we would like to do an annual audit)
•social media and paid ads analytics support
•data visualisation using Power BI, Data Studio and Tableau
•helping set metrics
•collaborating with other agencies, where appropriate
•supporting the learning of the Digital Analyst
•occasional training for IWM staff
More information
Links
-
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=822804691
- Tender notice
- Please follow this link to view the notice.
Additional text
-
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
Award information
Awarded date
4 October 2023
Contract start date
16 October 2023
Contract end date
15 October 2026
Total value of contract
£105,000
This contract was awarded to 1 supplier.
Smartlytics Consultancy Limited
Address
The Pinnacle
170 Midsummer Boulevard
Milton Keynes
MK9 1FEReference
None
Supplier is SME?
No
About the buyer
Contact name
Procurement & Resources Officer
Address
IWM London
Lambeth Road
London
SE1 6HZ
UK
Telephone
02074165000
Share this notice
Closing: 4 October 2023, 12am