Published date: 16 April 2021

Last edited date: 16 April 2021

This notice was replaced on 16 April 2021

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Future opportunity (published 16 April 2021, last edited 22 April 2021)

Closed future opportunity - This means that a potential contract has passed its approach to market date. A buyer can choose to consider any supplier interest or convert this notice into an opportunity ready for live procurement.


Contract summary

Industry

  • Research consultancy services - 73210000

  • Market and economic research; polling and statistics - 79300000

  • Services furnished by business, professional and specialist organisations - 98110000

Location of contract

Wales

Value of contract

£50,000 to £99,000

Procurement reference

CF-0017300D1r000001nvObEAI2

Published date

16 April 2021

Approach to market date

16 April 2021

Contract start date

30 April 2021

Contract end date

24 May 2021

Contract type

Not applicable

Procedure type

Other

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

The Intellectual Property Office (IPO) seeks to determine the level of interest in the provision of insight/analysis services to improve our understanding of the key drivers for consumers and to be able to target messaging more effectively.

This requires an in depth and focussed piece of work to identify communications and other measures that the IPO and others can take to realise our public commitment to making infringement 'socially unacceptable.

The IPO has set an ambition of making infringing activity socially unacceptable and our 2020-21 Corporate Plan commits us to an initial proof of concept communications campaign with a view, if successful, to scaling the approach across broader sectors and demographics.

Making infringing behaviour socially unacceptable is a significant challenge and while previous research has identified the main behavioural drivers, it is important to gain greater insight and critically examine the basic proposition that ease, cost and perceived absence of risk means the majority of infringing goods consumers do not care about the consequences, on a personal or societal level.

With expected outputs that deliver the requirements in the form of;
1) An interim literature review and report

2) Final report containing the interim report, plus;

a) Recommend methodologies, approaches, including a prioritisation of sectors and demographics, which the IPO can use to develop campaigns which support our commitment to make infringement socially unacceptable to all
b) Provide Audience specific insight and proposed campaign messaging/approach for a Hygiene and Beauty campaign
c) A proposed model to evaluate the impact, and value for money of any proposed campaign. This could include qualitative and quantitative outputs.

3) Presentation of report findings and recommendations to IPO and, key stakeholders in advance of publication.

Organisations interested in delivering this service, should register on the IPO e-procurement portal (https://ipo.force.com/s/Welcome) by clicking through the 'View Published Opportunities' and clicking the 'Register Interest' button against the title as above. Registration on the system may be required if you are a new supplier to the IPO e-portal system. Organisations should express interest not later than 5pm (17:00) 23 April 2021.

Associated Invitation to Tender (ITT) documentation will then be made available for bidding organisations to access from 4pm (16:00), Friday 30 April. Completed ITT submissions must be returned via the IPO e-portal no later than noon (12:00), Monday 24 May 2021.

More information

Previous notice about this procurement

Insight & Analysis of Consumer Attitudes to IP Infringement

  • Future opportunity
  • Published 16 April 2021

About the buyer

Contact name

Corporate Service Procurement

Address

Cardiff Road
Newport
NP10 8QQ
GB

Telephone

03003002000

Email

procurement@ipo.gov.uk