Published date: 15 March 2024

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 22 April 2024, 12pm

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

CV3 4PE

Value of contract

£333,333

Procurement reference

CF-0260500D8d000003VQwdEAG

Published date

15 March 2024

Closing date

22 April 2024

Closing time

12pm

Contract start date

6 June 2024

Contract end date

5 June 2028

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

AHDB intend to procure a Contract to a successful Supplier for the provision of an in-market representative for Asia (covering Dairy products). The successful representative will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided.

The Contract is expected to commence on the 6th June 2024. The initial Contract duration is 2 years (with a break clause after year one if required) with the options to extend 1+1 via single terms. The extension may be a full or part time position depending on the requirements of AHDB and therefore we would like to be upfront and transparent about that at the beginning of this process.
Estimated value per annum is £100k but this may change throughout the course of the contract.

The successful representative will be required to cover market development work in the dairy sector. Knowledge of the wider gastronomy, retail and foodservice sectors would be an advantage as well as some of the key markets in the region.
The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

About the buyer

Contact name

Sarah Waters

Address

AHDB, Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
GB

Email

sarah.waters@ahdb.org.uk