Published date: 8 November 2021

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 17 December 2021, 12am

Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Marketing services - 79342000

  • Marketing management consultancy services - 79413000

Location of contract

North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East, South West

Value of contract

£1

Procurement reference

Creative marketing (strategic)

Published date

8 November 2021

Closing date

17 December 2021

Closing time

12am

Contract start date

1 April 2022

Contract end date

31 March 2025

Contract type

Service contract

Procedure type

Restricted procedure (above threshold)

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

This procedure can be used for procurements above the relevant contract value threshold.

This is an accelerated procedure.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Anchor Hanover Group requires the provision of a creative services agency or agencies to support the marketing teams across its full product portfolio and recruitment activities.

We want to develop more audience focused, targeted and, ultimately, effective marketing campaigns that help us deliver on sales, occupancy and recruitment targets.

Currently, a number of creative agencies provide a range of services to Anchor. Our aim is to put in place an agency roster that will deliver required services across all our creative and campaign management needs.

The deliverables may be subject to change and are as follows:

- Integrated campaign planning, delivery and management
- Advertising Creative
- Digital Services
- Strategic Marketing
- Account services

These elements will support the marketing of Anchors product portfolio:

- Retirement properties for rent
- Extra Care
- Retirement Villages
- Properties for sale
- Care Homes

In addition to the above, the successful agencies will also be required to provide services to target our potential workforce, helping us attract and retain talent. Anchor employ 10,000 staff with an voluntary annual turnover of 30%, the agency will be expected to provide expertise in helping deliver against recruitment targets

More information

Additional text

The dates included in this notice are estimated dates and are subject to change

About the buyer

Contact name

Samuel Roscoe

Address

2 Godwin St
Bradford
BD1 2ST
England

Email

sam.roscoe@anchor.org.uk