Published date: 9 June 2019

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 19 June 2019

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

London

Value of contract

£0

Procurement reference

BIP402197639

Published date

9 June 2019

Closing date

19 June 2019

Contract start date

1 July 2019

Contract end date

1 July 2022

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Offers are invited from bidders who wish to form a Partnership with VisitBritain.

Objectives and Purpose:
-Promote MicroGapping as a new concept of travel for Chinese students, their families and affluent Chinese BuzzSeekers
-Promote immersive and authentic travelling experiences across the UK and all seasons, generate additional visits and incremental tourism spend

VisitBritain are looking for a financial services card provider to jointly promote our MicroGapping Campaign. This partner shall aim to:
1)expand the reach the campaign through owned/earned channels, and potentially paid channels
2)provide data insights and analysis to inform campaign approach
3)encourage, enable and/or fulfil campaign audience's spend (esp tourism spend) in the UK

More information

Links

About the buyer

Address

151 Buckingham Palace Road
London
SW1W 9SZ
UK

Email

matias.dipasquale@visitbritain.org