Published date: 7 May 2024

Last edited date: 14 May 2024

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 24 May 2024, 12pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Marketing services - 79342000

  • Direct marketing services - 79342100

    • Marketing management consultancy services - 79413000

Location of contract

B4 6AT

Value of contract

£0 to £100,000

Procurement reference

IT-198-299- 2024-WMGC-0328

Published date

7 May 2024

Closing date

24 May 2024

Closing time

12pm

Contract start date

10 June 2024

Contract end date

31 March 2025

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

The West Midlands Growth Company (WMGC) has a requirement to establish an agreement with up
to three suppliers to provide specialist marketing and lead generation support for the requirements
included in the scope of this tender process.

With strong economic fundamentals in place, the West Midlands has a unique opportunity to
establish itself as truly globally competitive in the coming years. Global West Midlands - the West
Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to
utilise our key functional areas of inward investment, capital attraction, the visitor economy and
strategic relationship management to address regional challenges and capitalise on our
opportunities, delivering the Plan for Growth and levelling up the region:
The strategic objectives for the visitor economy through the Global West Midlands programme are
to:
Enhance the profile & reputation of the region
Create & sustain vibrant destinations
The appointed supplier(s) will take on the role of West Midlands Growth Company's strategic
partner and marketing agency to deliver campaigns and lead generation for the West Midlands
Business Tourism (MICE) sector which will result in increased awareness of the region's diverse
offer, venues and destinations, increasing positive sentiment towards the region, and ultimately
the consideration to host an event.

More information

Links

Additional text

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Zoe Middleton

Address

20 Colmore Circus
Birmingham
West Midlands
B4 6AT
United Kingdom

Telephone

07483078415

Email

zoe.middleton@wmgrowth.com