Published date: 9 August 2018

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 31 May 2018

Contract summary

Industry

  • Research and development services and related consultancy services - 73000000

Location of contract

Any region

Value of contract

£0

Procurement reference

GREAT/Study UK Award Notice

Published date

9 August 2018

Closing date

31 May 2018

Contract start date

11 June 2018

Contract end date

10 June 2021

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The Study UK: Discover You campaign was designed and launched following George Osbourne's Autumn Statement in 2015 when he announced plans to recruit an additional 55,000 international students to the UK by 2020. The UK remains the 2nd most popular destination for Higher Education (HE) students with 196,000 new students enrolling with British Universities per year, out of a potential universe of approximately 5m internationally mobile students worldwide (UNESCO, 2013).

Large proportions of international students are post graduates, or are in the latter years of undergraduate study. However the UK is losing share to established English speaking competitors and to emerging competitors. The UK competes well in terms of academic quality but less well in terms of costs (fees, daily life and some aspects of 'welcome'). Using these insights, the British Council and GREAT introduced a new overarching campaign to bring together the entire UK higher education sector around a core proposition to unify and focus the UK's international marketing efforts. This core proposition was 'Study UK: Discover You', intending to convey how 'the experiences, knowledge and confidence gained by studying in the UK will inspire you to define your own path'. Using this proposition and creative approach, a campaign was launched in October 2016 to position and promote the strengths of Great Britain as a world-leading study destination. The activity launched a four year campaign to promote awareness of the UK's universities and was branded as part of the international GREAT Britain campaign. Please see the Study UK central website for more details: https://study-uk.britishcouncil.org/

The International Higher Education sector is changing quickly, as is the online & media behaviour of our international student audience which covers both Under-Graduate and Post Graduate markets. As a result this brief for new strategic audience research is required to help us dig deeper into the student journey in our priority markets over a three-year period.

More information

Previous notice about this procurement

Education is GREAT/Study UK Campaign Student Journey Research

  • Opportunity
  • Published 17 May 2018

Links

Additional text

All applications to be made via: https://in-tendhost.co.uk/britishcouncil/aspx/Home

Award information

Awarded date

7 June 2018

Contract start date

11 June 2018

Contract end date

10 June 2021

Total value of contract

£0

This contract was awarded to 1 supplier.

Kubi Kalloo

Address

3 Scrutton Street
London
EC2A 4HF

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Martin Fisher

Address

Bridgewater House
Whitworth Street
Manchester
M1 6BB
England

Telephone

+44 (0)161 957 7151

Email

martin.fisher@britishcouncil.org