Published date: 20 January 2022

Last edited date: 2 February 2022

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 31 August 2021, 12am

Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Advertising services - 79341000

  • Advertising consultancy services - 79341100

    • Advertising management services - 79341200

    • Advertising campaign services - 79341400

Location of contract

United Kingdom, Isle of Man, Channel Islands

Value of contract

£12,500,000 to £65,000,000

Procurement reference

c101398

Published date

20 January 2022

Closing date

31 August 2021

Closing time

12am

Contract start date

31 August 2021

Contract end date

30 August 2026

Contract type

Service contract

Procedure type

Competitive procedure with negotiation (above threshold)

Anyone may ask to participate, but only those who are pre-selected will be invited to submit initial tenders and to negotiate.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

Contract award - Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). The channels currently include AV (Audio Visual such as TV), Radio, OOH (Out of Home), Print, Digital, Social, PPC, and Influencer and Media Partnerships. Attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics. The models will support marketing planning and campaign optimisation improving overall marketing performance to drive greater efficiencies and return on investment

More information

Additional text

The contract is for 2 years but has the option to be extended for up to 3 one year periods, therefore total potential contract end date is 2026

Award information

Awarded date

31 August 2021

Contract start date

31 August 2021

Contract end date

30 August 2026

Total value of contract

£12,500,000

This contract was awarded to 1 supplier.

Carat Ltd

Address

10 Triton Street, London, NW1 3BF

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

Finsbury Dials
20 finsbury Street
London
EC2Y 9AQ
England

Email

rhona.mclaren@postoffice.co.uk