Published date: 30 July 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 22 April 2024, 12pm

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

CV3 4PE

Value of contract

£100,000 to £400,000

Procurement reference

CF-0335000D8d000003VQwdEAG

Published date

30 July 2024

Closing date

22 April 2024

Closing time

12pm

Contract start date

1 August 2024

Contract end date

1 August 2028

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The objective of this tender exercise was to develop the markets outside of the UAE as those are the ones with the most growth potential. Ie) Saudi Arabia, Qatar, Kuwait etc.
The successful representative will be responsible for delivering an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales.
The successful representative will be expected to:

• Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights
• Identify and develop priority markets Saudi Arabia, Kuwait, Qatar
To be located in an agreed market in GCC with a preference for Saudi Arabia but not exclusive to.
• Effectively maintain and build new relationships with relevant contacts in the GCC Where appropriate, work jointly with them to increase market exposure and demand for British dairy products.
• Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty.
• Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products.
• Support in-market exhibition activity.
• Liaise with AHDB staff in areas such as media, PR, digital.
The contract has a start date of the 1st August 2024 for an initial 2 year period, with the option to extend 1+1.

More information

Attachments

Award information

Awarded date

26 June 2024

Contract start date

1 August 2024

Contract end date

1 August 2028

Total value of contract

£390,000

This contract was awarded to 1 supplier.

Crown HouZe Events Co LLC

Address

Office 930, 9th Floor, Burjuman Towers, Dubai, Dubai

Reference

None

Supplier is SME?

Yes

About the buyer

Contact name

Sarah Waters

Address

Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
GB

Email

sarah.waters@ahdb.org.uk