Published date: 27 September 2018

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.

Closing: 12 October 2018

Contract summary


  • Advertising and marketing services - 79340000

  • Marketing services - 79342000

  • Marketing management consultancy services - 79413000

Location of contract

West Midlands

Value of contract

£1,000 to £30,000

Procurement reference


Published date

27 September 2018

Closing date

12 October 2018

Contract start date

1 December 2018

Contract end date

30 November 2019

Contract type

Service contract

Procedure type

Not applicable

Contract is suitable for SMEs?


Contract is suitable for VCSEs?



Redditch Borough Council on behalf of Rubicon Leisure (RL) a brand new Local Authority Trading Company, is looking for a dynamic and forward thinking marketing specialist to help the new business meet its growth aspirations and achieve its vision of;

'Promote being active to enrich residents' quality of life, reduce social isolation, connect communities and break down barriers to participation by providing high quality leisure and cultural opportunities'

RL wishes to adopt best practice from the private sector coupled with a social conscience to instil an ethos of customer confidence, with a brand that is associated with value for money, friendly service, enjoyment and efficiency. It is a requirement for RL to always make it clear that facilities are owned and financially supported by Redditch Borough Council.

RL will go live from the 1st December 2018 and will initially include the following services within its portfolio;

• Abbey Stadium Sports Centre
• Palace Theatre
• Forge Mill Needle Museum and Bordesley Abbey Visitor Centre
• Pitcheroak Golf Course
• Batchley Community Centre
• Oakenshaw Community Centre
• Windmill Community Centre
• Winyates Green Community Centre

In order to achieve the commercial objectives, instil brand awareness and drive brand loyalty and become competitive in the marketplace, RL will require the following services from a design and marketing specialist.

1. New Branding
2. Style Guide
3. Design of Promotional material
4. Website
5. Social media platforms
6. Marketing Plan
7. Advice and Support in evaluating the effectiveness of marketing campaigns and proposed frameworks.

Further details on each of the above requirements can be found in the specification which is on the portal

About the buyer

Contact name

Carmen Young


Town Hall
Walter Stranz Square
B98 8AH


+44 1527548239


Closing: 12 October 2018