Published date: 30 December 2019

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 20 January 2020

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

sw3 4ht

Value of contract

£25,000 to £40,000

Procurement reference

K-7-10-9-4

Published date

30 December 2019

Closing date

20 January 2020

Contract start date

10 February 2020

Contract end date

21 March 2021

Contract type

Not applicable

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

As we approach 3 years following reopening the Musuem is keen to use what it has learnt to improve the way in which we communicate and engage with our audiences. The Museum has created a 5-year strategy, Master Narrative (the guiding principle for the story the Museum has to tell) and a new audience segmentation model. This has allowed the Museum to re-align its priorities and targets.

As part of our ongoing development of the Museum we are now looking to produces coherent and consistent strategic messaging. Working with our existing mission and values and referencing our master narrative we require a strategic communications framework that the Museum and its staff can use across all channels. It will also further develop our audience segmentation model.

Outline of potential scope of work to include:

Phase 1: Value proposition
Develop value proposition for the NAM - how should our mission and values manifest themselves in our communications with our audiences.
Deliverables: Written articulation of value proposition and creative examples of how this might translate to external communications -e.g. advertising/website copy


Phase 2: Persona development and messaging framework
Build upon our audience segmentation work to produce granular personas that we can test and use
Deliverables: Granular and identifiable persona to support communications which are aligned to our segmentation work.
External messaging framework: Develop an external messaging framework that provides a bridge between the new 'master narrative' and our audience groups.
Deliverables: Series of core messages and content examples to underpin external communications

Phase 3: Ongoing strategic communications consultancy & support
Across the year, provision of ad-hoc support for Museum communications messaging to provide a consistent touchpoint for messaging.

More information

Attachments

Additional text

This notice was originally posted on the Museum's website on 20 Dec 2019. Due to access issues with the Contracts Finder Website and staff leave it has not been possible to post until 30 Dec. Should interested tenderers require additional time to provide a bid they should contact the contact member of staff: lstranks@nam.ac.uk in the first instance.

About the buyer

Contact name

Ms Linda Stranks

Address

National Army Museum
Royal Hospital Road
LONDON
SW34HT
England

Telephone

020 7881 2469

Email

lstranks@nam.ac.uk

Website

www.nam.ac.uk