Full Service Marketing and Copywriting Services

Contract summary

Industry

• Marketing services - 79342000

Location of contract

North West

Value of contract

£500,000 to £650,000

Procurement reference

T20019

Published date

19 January 2021

Closing date

24 November 2020

Closing time

1pm

Contract start date

14 December 2020

Contract end date

13 December 2023

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

The GC Business Growth Hub (the Hub) wishes to appoint a single service provider to enter into a Contract for the delivery of a Full Service Marketing and Copywriting Services (Marketing), including specialist marketing and communications activity, as set out in the framework below.
There will be a requirement to work with other Hub agencies, suppliers and third-party partners, including contracted suppliers for website design, copywriting, public relations, videography, photography and print services. The appointed agency will be required to be creative and proactive, and provide services listed under (but not limited to) the following categories:
a) Brand strategy and development
b) Design services
c) Digital marketing services
d) Campaign planning, development and execution
Copy will need to be written that covers a wide range of business topics and marketing/campaign messaging, tailored to the specific channel where it will be placed. The type of copy required may include case studies, external communications, website copy, thought leadership content, campaign messaging and more, as set out below.

Skills for Growth
The agency would also be required to support with marketing campaign activity as well as design, digital advertising and content creation for the SME Skills Support programme. This is a two-year project funded by the European Social Fund. There may also be requirements for higher level strategic planning. Specific support will include delivering a range of both online and offline marketing collateral, end-to-end campaigns or campaign activity, in order to drive enquiries to the service, mainly through digital channels. We envisage this will be a mix of lead generation campaigns (email/social media/Google Adwords etc.), and the development of collateral and content marketing. We will also be looking at developing a suite of photography which will be utilised across the full range of channels.

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More information

Previous notice about this procurement

Full Service Marketing and Copywriting Services

• Opportunity
• Published 22 October 2020, last edited 19 November 2020

Links

• https://in-tendhost.co.uk/manchestergrowthcompany/aspx/ProjectManage/96
• Bidding documents

Additional text

The contract period will be from the award date for a period of one year, with an option, to be exercised at GM Business Support Limited sole discretion for two additional period of 12 months each, subject to satisfactory performance reviews. Please be aware that the current ERDF funding ends on the 31st December 2021.
It is estimated that for the core element of the contract the approximate spend per year will be in the region of £100,000 (excluding VAT) although the actual spend could be considerably less.
Skills for Growth is a two-year contract and we anticipate a spend of £160k over the two years, with a maximum spend of £200k across that timeframe.
The maximum spend on this contract will not exceed £650,000 (excluding VAT)

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Award information

Awarded date

15 December 2020

Contract start date

12 January 2021

Contract end date

13 December 2023

Total value of contract

£650,000

This contract was awarded to 1 supplier.

MC2 MANCHESTER LIMITED

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About the buyer

Contact name

Nick Batty

Address

Lee House
90 Great Bridgewater St
Manchester
M1 5JW
England

Telephone

0161 237 4044

Email

nick.batty@growthco.uk

Website

https://www.businessgrowthhub.com/tenders