Published date: 30 January 2019
Last edited date: 9 January 2020
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Advertising and marketing services - 79340000
Location of contract
Any region
Value of contract
£4,500,000
Procurement reference
RD1001964
Published date
30 January 2019
Closing date
26 October 2018
Contract start date
1 November 2018
Contract end date
31 March 2020
Contract type
Service contract
Procedure type
Call-off from a framework agreement
A mini-competition or direct purchase from a pre-established framework agreement.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Act as lead creative agency for the integrated communication and engagement framework for the apprenticeship programme, working with DfE and its delivery bodies to implement the national marketing campaign. This will include:
• Supporting elements of NAS 'Business as usual' comms
• Producing digital and physical products
• Supporting key strategic elements such as insight, evaluation and events programmes, as well as wider integration with technical education communications and digital for DfE and ESFA
The scope of work and content of the strategic framework and national campaign will be agreed on an annual basis subject to internal DfE and Cabinet Office approvals but will include all activity within scope of Cabinet Office controls for communication spend and any other digital and programme elements that support these deliverables.
Award information
Awarded date
31 October 2018
Contract start date
1 November 2018
Contract end date
31 March 2020
Total value of contract
£4,500,000
This contract was awarded to 1 supplier.
M&C SAATCHI (UK) LIMITED
Address
34-36 GOLDEN SQUARE
W1F 9EE
GBReference
Companies House number: 03003693
Supplier is SME?
No
Supplier is VCSE?
No
About the buyer
Address
Sanctuary Buildings, 20 Great Smith St,
London
SW1P 3BT
England
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Closing: 26 October 2018
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