Published date: 22 May 2024

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 24 June 2024, 5pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Direct marketing services - 79342100

Location of contract

West Midlands

Value of contract

£40,000 to £46,000

Procurement reference

MT231968

Published date

22 May 2024

Closing date

24 June 2024

Closing time

5pm

Contract start date

6 August 2024

Contract end date

5 August 2028

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The Borough Council of Newcastle-under-Lyme's Leisure facility Jubilee2 needs to build upon the excellent recovery since the Covid-19 pandemic, maintain its position a premier leisure facility in the Borough, attract new audiences through innovation, improve customer retention, and enhance the overall commercial viability of services. The Council are therefore are looking to commission a digital marketing partner to meet the following objectives:
a) Help to raise the profile of Jubilee2 as a leisure destination through digital channels, and increase engagement with, Jubilee2 online presence, maximise search engine optimisation help promote PR coverage and optimise content on the website via Juilee2's digital channels and paid advertising.
b) Generate in-bound leads and enquiries (including lead generation from dedicated landing/promotional pages away from the Councils main website, transferring leads to the business development team at Jubilee2.
c) To increase traffic to the Jubilee2 website, App, and online joining/booking platforms, encouraging customers to self-serve...
d) To be able to demonstrate the impact of marketing activities and Pay per click advertising on Googles and face, demonstrating value for money for the Council., when bench marked against industry standards, along with undertaking a mystery shopper exercise once per year
e) To evaluate the J2 App on an annual basis and undertake a redesign requirements through the Innovatise platform as required by the Council

More information

Links

About the buyer

Contact name

Andrew Arnott

Address

Castle House
Barracks Road
Newcastle-under-Lyme
ST5 1BL
England

Telephone

+44 1782717717

Email

andrew.arnott@newcastle-staffs.gov.uk

Website

http://www.newcastle-staffs.gov.uk/