Published date: 18 August 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 24 June 2025, 12pm

Contract summary

Industry

  • Market research services - 79310000

Location of contract

SE1 9HA

Value of contract

£57,878

Procurement reference

tender_493863/1508872

Published date

18 August 2025

Closing date

24 June 2025

Closing time

12pm

Contract start date

29 July 2025

Contract end date

27 February 2026

Contract type

Service contract

Procedure type

Other: Mini Competition via Ofcom Market Research Framework Agreement

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Persuasive Design and Time on Platforms Research Objectives:

To understand the persuasive design features (e.g. autoplay, infinite scroll, notifications, algorithmic feeds) that are most influential in keeping children on online platforms* longer than they intend, and the effects of these features.

To understand the content types (e.g. appearance-focused content, algorithmically recommended material) associated with prolonged online platform engagement amongst children and the effects of these content types.

Explore if / how persuasive design features interact with different content types to influence children's time spent online and the effects of this.

To explore what children and parents would like to see platforms doing to support positive relationships with technology/devices.

Award information

Awarded date

24 July 2025

Contract start date

29 July 2025

Contract end date

27 February 2026

Total value of contract

£57,878

This contract was awarded to 1 supplier.

Discovery Research Limited

Address

25 Gloucester Place, London W1U 8HT

Reference

Companies House number: 03068609

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Address

Riverside House, 2a Southwark Bridge Road
London
SE1 9HA
England

Email

procurementnotice@ofcom.org.uk