Published date: 9 June 2022

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 17 December 2021, 12pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

PO1 2PR

Value of contract

£500,000 to £600,000

Procurement reference

IT-39-791-21/CM/015 - AWARD

Published date

9 June 2022

Closing date

17 December 2021

Closing time

12pm

Contract start date

8 June 2022

Contract end date

9 June 2024

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

We are looking for a creative design agency that specialises in creative strategy and its application to multi channel advertising campaigns. Building on our established brand, the University is looking to develop a creative strategy to differentiate itself in the Higher Education marketplace, to grow student numbers, improve brand perceptions and realise its strategic ambitions.

Working with a media agency, we run an always on advertising campaign that covers a range of channels. Whilst the campaign does include some out of home and printed channels, there is a significant focus on digital media, including On Demand, YouTube, social media, search, programmatic, gaming and third party HE websites. Our aim is to create an authentic, meaningful campaign that connects with our target audience, utilising the creative options each channel offers.

The first key project will be our undergraduate student recruitment campaign, for 2023 entry. We would be looking to develop a campaign strategy and concepts from the end of February 2022, with implementation to market by the end of April 2022. In addition to this flagship campaign, we also run a number of related campaigns throughout the year. These cover postgraduate, faculty, research and general brand awareness.

Full details of the requirements are under the Specification section of the ITT.

Award information

Awarded date

8 June 2022

Contract start date

8 June 2022

Contract end date

9 June 2024

Total value of contract

£0

This contract was awarded to 1 supplier.

borne

Address

borne agency, 2nd Floor, St James Mill, Norwich, Norfolk, United Kingdom, NR3 1TN

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Chris May

Address

St Michaels Road
Portsmouth
Hampshire
PO1 2PR
United Kingdom

Telephone

02392843670

Email

chris.may@port.ac.uk