Published date: 29 December 2021

This notice was replaced on 29 December 2021

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Opportunity (published 29 December 2021, last edited 29 December 2021)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

  • Advertising consultancy services - 79341100

  • Marketing management consultancy services - 79413000

    • Public relations consultancy services - 79416200

Location of contract

SE5 8AZ

Value of contract

£18,000

Procurement reference

CF-0552300D0O000000rwimUAA1

Published date

29 December 2021

Closing date

17 January 2022

Closing time

12pm

Contract start date

1 February 2022

Contract end date

1 August 2022

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

We have a large range of audiences from members of the public looking for help and information, people who are using our services (locally and nationally), community and political stakeholders, and our partners in the health sector. We want to know which of these audiences we should be trying to reach and engage through our social media channels and the differences in approach to each.

To date our social media channels have grown organically, without a strategic direction. We want to maximise the use of social media to raise brand awareness and engage our community. We are not a big team and have limited resources. The strategy needs to make pragmatic recommendations about where we focus our resources and be sustainable. We want to be following current best practice for our channels and identify future growth opportunities.

We are about to start a new partnership with YouTube and King's. We want to maximise this opportunity and find a way to sustainably use the platform with our resource constraints.

As well as our core corporate channels, several other teams and partners associated with us have their own social media presences. The strategy needs to consider how we can bring these channels closer together.

Scope
• Produce a written social media strategy that covers:
• Role of social media in Trust communications
• Target channels
• Approach to each target channel
• Approach to audiences
• Social media style guide
• Guidelines on engagement and community management
• Implementation plan
• Staff upskilling/training
• Clear direction for future development
• Monitoring and evaluation
• Training session for team members
• Six month and 12 month evaluation of performance against the strategy

About the buyer

Contact name

Charlotte Facer

Address

200 Great Dover Street
London
SE1 4BY
GB

Email

charlotte.facer@gstt.nhs.uk