Published date: 7 November 2023

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 7 December 2023, 12pm

Contract summary

Industry

  • Public relations services - 79416000

  • Public relations management services - 79416100

  • Public relations consultancy services - 79416200

Location of contract

B4 6AT

Value of contract

£0 to £390,000

Procurement reference

IT-198-286-2023-WMGC-0237

Published date

7 November 2023

Closing date

7 December 2023

Closing time

12pm

Contract start date

16 January 2024

Contract end date

31 March 2025

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

WMGC requires an external agency or consultancy to support with a 15-month programme of communications campaigns to support its overarching objective of Enhancing the Profile and Reputation of the Region, in order to drive inward investment and inbound tourism to the West Midlands. The communications programme will run from January 2024 - March 2025.

Campaign delivery will broadly consist of narrative development, thought leadership/byline curation and press release creation, and is therefore content-generation-led. Although an understanding of the media landscape is welcome and advantageous, there is not an expectation that campaign activity will include 'aways on' direct media relations. The campaign series will predominantly focus on inward investment and capital investment focused activity across nine mini campaigns, with a further three mini campaigns focused on visitor economy themes.

The communications programme will build on the unprecedented exposure generated surrounding the West Midlands during the Birmingham 2022 Commonwealth Games, generating perception change to the benefit of the region's citizens. The campaign synopses are outlined in WMGC's Global West Midlands business plan and have been developed in response to the needs of local authorities across the West Midlands, thus promoting Birmingham, Coventry, Wolverhampton, Solihull, Dudley, Walsall and Sandwell.

WMGC is seeking to appoint a sole agency to provide all of the requirements included in the scope of this tender process.

More information

Links

Additional text

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Zoe Middleton

Address

20 Colmore Circus
Birmingham
West Midlands
B4 6AT
United Kingdom

Telephone

07483078415

Email

zoe.middleton@wmgrowth.com