Published date: 22 July 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 24 May 2021, 12pm

Contract summary

Industry

  • Research consultancy services - 73210000

  • Market and economic research; polling and statistics - 79300000

  • Services furnished by business, professional and specialist organisations - 98110000

Location of contract

NP10 8QQ

Value of contract

£50,000 to £99,000

Procurement reference

CF-0023600D1r000001nvObEAI1

Published date

22 July 2021

Closing date

24 May 2021

Closing time

12pm

Contract start date

29 June 2021

Contract end date

30 April 2022

Contract type

Not applicable

Procedure type

Other

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

The objective of this project was to provide the IPO with an enhanced evidence base that identifies the most effective methodologies, and the communications levers that have the best chance of changing consumer attitudes and behaviours to counterfeiting and piracy. Deliver evidence-based recommendations on the most appropriate audiences and sectors, which will enable IPO to undertake and evaluate their first targeted communications campaign to address infringement. Existing research has identified that 16% of females in the UK, aged 18-34, had confirmed knowingly purchasing counterfeit beauty/hygiene products in the previous 12 months.

The results of this project will underpin IPO's integrated communications campaign in quarter three, focussing specifically on the target demographic, aiming to change their perceptions of the personal/social harms, potentially lowering demand for counterfeit goods within the sector.

Following an evaluation of this work, and learning the lessons from this and previous campaigns, the IPO will then develop proposals to upscale this approach to other sectors and consumer demographics.

This project has now been awarded, it was advertised under the following link:
https://www.contractsfinder.service.gov.uk/notice/c50e4c3c-3259-4ba5-91c4-9b255836e392?origin=SearchResults&p=1

Award information

Awarded date

21 June 2021

Contract start date

29 June 2021

Contract end date

30 April 2022

Total value of contract

£79,000

This contract was awarded to 1 supplier.

AUDIENCENET LIMITED

Address

71 Leonard Street, Shoreditch, London, EC2A 4QS

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

IPO Procurement

Address

Concept House
Newport
NP10 8QQ
GB

Email

procurement@ipo.gov.uk