Published date: 6 February 2018

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 6 December 2017

Contract summary

Industry

  • Data services - 72300000

Location of contract

NP10 8XG

Value of contract

£0

Procurement reference

PU-18-0241 - AWARD

Published date

6 February 2018

Closing date

6 December 2017

Contract start date

15 December 2017

Contract end date

15 December 2020

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

A data-driven segmentation of the England and Wales population is needed to underpin marketing and communications activities and the wider deployment of the census. This segmentation will:
o provide a means to understand different sections of the population, their willingness and ability to engage in the census, and their anticipated responsiveness to digital and other channels/messaging
o provide a consistent framework to underpin the planning, design and deployment of respondent engagement strategy and monitor its efficacy while ensuring that resources are focused on hard to reach audiences
o build the foundation of a flexible platform that can evolve with additional data as the programme progresses
An established segmentation of the population of England and Wales is essential to provide a basis upon which to develop the Census specific segmentation.

Award information

Awarded date

14 December 2017

Contract start date

15 December 2017

Contract end date

15 December 2020

Total value of contract

£0

This contract was awarded to 1 supplier.

Experian Limited

Address

Sir John Peace Building, Experian Way, Nottingham, United Kingdom, NG801ZZ

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Ian MacKinnon

Address

Cardiff Road
Newport
Gwent
NP10 8XG
United Kingdom

Telephone

01329 444151

Email

Ian.MacKinnon@ons.gov.uk