Published date: 20 October 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 18 September 2025, 5pm

Contract summary

Industry

  • Software package and information systems - 48000000

Location of contract

United Kingdom

Value of contract

£150,000

Procurement reference

WP2287 - Digital Analytics Solutions

Published date

20 October 2025

Closing date

18 September 2025

Closing time

5pm

Contract start date

2 October 2025

Contract end date

1 October 2026

Contract type

Supply contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The Supplier will provide a hosted web
analytics platform for Google Analytics
360 (GA360) services together with
associated design, setup, configuration,
implementation, and support services for
Buyer's website at GOV.UK and other
services run by GDS and the Cabinet
Office. (Digital Analytics platform for GDS)
Description of the requirement: Briefly,
web analytics provides data on user's
interactions with a site or service.

Award information

Awarded date

18 September 2025

Contract start date

2 October 2025

Contract end date

1 October 2026

Total value of contract

£150,000

This contract was awarded to 1 supplier.

Merkle, a trading division of Dentsu UK Limited

Address

10 Triton Street
Regents Place
London
NW1 3BF
United Kingdom

Reference

Companies House number: 01939690

Value of contract

£150,000

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Commissioning Team Commissioning Team

Address

The White Chapel Building
10 Whitechapel High Street
London
E1 8QS
England

Email

commissioning-digital@digital.cabinet-office.gov.uk