Published date: 28 February 2024
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Promotional services - 79342200
Location of contract
France
Value of contract
£89,000 to £90,000
Procurement reference
STA10153
Published date
28 February 2024
Closing date
25 February 2024
Closing time
12am
Contract start date
1 April 2024
Contract end date
30 November 2024
Contract type
Service contract
Procedure type
Single tender action (below threshold)
A direct contract with a single supplier, without competition.
This procedure can be used for procurements below the relevant contract value threshold.
Contract is suitable for SMEs?
No
Contract is suitable for VCSEs?
No
Description
This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) through butchers training and yearly activations, through Interbev's local office as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb.
Award information
Awarded date
26 February 2024
Contract start date
1 April 2024
Contract end date
30 November 2024
Total value of contract
£90,000
This contract was awarded to 1 supplier.
Interbev
Address
France
Reference
No reference - other
Value of contract
£90,000
Supplier is SME?
No
Supplier is VCSE?
No
About the buyer
Contact name
Procurement Team
Address
AHDB, Middlemarch Business Park
Siskin Parkway East
Coventry
CV3 4PE
England
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Closing: 25 February 2024, 12am
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