Published date: 21 February 2023
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Marketing services - 79342000
Location of contract
B19 3SD
Value of contract
£0
Procurement reference
tender_355042/1181944
Published date
21 February 2023
Closing date
21 March 2023
Closing time
12pm
Contract start date
1 June 2023
Contract end date
30 November 2024
Contract type
Service contract
Procedure type
Open procedure (below threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements below the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
Yes
Description
Midland Metro Limited (MML) is seeking to appoint up to two creative agencies to provide and implement complete creative and marketing support for West Midlands Metro. This includes the buying and managing of Media services when required for the full completion and delivery of marketing campaigns.
The Agency/ Agencies will be challenged to deliver an engaging and high-achieving multi-channel (digital & traditional) strategy, including plans and campaigns which support and improve ticket sales, customer retention, partnership relationships, staff recruitment, brand awareness and which enhance MML's reputation.
This tender is being evaluated on the basis of 65/35 quality/price and only those organisations that have responded satisfactorily to the Standard Selection Questionnaire will go on to have their tenders assessed.
The contract is planned to commence from 1st June 2023 until 30th November 2024, (unless terminated under the terms and conditions of the contract), with the option to extend for up to an additional six or twelve months.
The closing date for submissions is 12.00 noon on 21/03/23 and the deadline for any clarification questions is 12.00 noon on 10/03/23.
In order to access the documents and submit your bid please do so through BravoSolution, the WMCA's e-tendering portal (https://wmca.bravosolution.co.uk). The reference is itt_1241 and if you are not already registered on BravoSolution it is free and usually only takes a few minutes to do so.
About the buyer
Contact name
Midland Metro Limited
Address
16 Summer Lane
West Midlands
B19 3SD
England
Website
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Closing: 21 March 2023, 12pm
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