Published date: 18 November 2020

Last edited date: 11 May 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 21 October 2020, 12pm

Contract summary

Industry

  • Public relations services - 79416000

Location of contract

Any region

Value of contract

£29,985

Procurement reference

tender_249128/903420

Published date

18 November 2020

Closing date

21 October 2020

Closing time

12pm

Contract start date

16 November 2020

Contract end date

31 March 2021

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The Department for Education is looking for a January 2021 PR campaign to rival its April 2020 launch for The Skills Toolkit.

The Skills Toolkit has been very well received since its launch, with more than half a million page views and thousands of course starts. Paid media is proving very effective in driving traffic to the site, but to give the paid activity more impact and longevity, we need to get people talking about The Skills Toolkit - building awareness of the platform amongst employers and learners, and encouraging people to recommend it to others.

This is particularly important in regions outside of London where the need for upskilling in response to COVID-19 is most acute, and amongst older learners, some of whom may be less exposed to our digital marketing. Earned media is a vital, trusted channel to help us achieve these goals and has also been proven an important driver of traffic to the platform.

More information

Attachments

Award information

Awarded date

11 November 2020

Contract start date

16 November 2020

Contract end date

31 March 2021

Total value of contract

£29,985

This contract was awarded to 1 supplier.

Kindred Agency Limited

Address

10 Queen Street Place, London, EC4R 1BE

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Department for Education

Address

Sanctuary Buildings, Great Smith Street
London
SW1 3BT
England

Email

samantha.lee@education.gov.uk