Published date: 13 October 2021

Last edited date: 14 October 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 10 June 2021, 12pm

Contract summary

Industry

  • Evaluation consultancy services - 79419000

Location of contract

B1 2ND

Value of contract

£340,000 to £345,000

Procurement reference

2021-WMGC-0008 - AWARD

Published date

13 October 2021

Closing date

10 June 2021

Closing time

12pm

Contract start date

1 September 2021

Contract end date

31 March 2024

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The Business and Tourism Programme (BATP) seeks to maximise the benefits of the 2022 Birmingham Commonwealth Games to the UK and the region as a business, investment and tourist destination. A critical element of the evaluation of the BATP is an assessment of the additionality of the programme - i.e. the in-flows of investment and tourism to the UK and the West Midlands which are directly attributable to the programme, as distinct from those which would have happened anyway. While CRM and other management information systems will inform much of this assessment, this is not the case for the following key components of the Programme (i) marketing campaigns in key markets and associated promotional and communications activity, (ii) activities within the leisure tourism workstream which aim to attract additional visitors and spend to the region and (iii) the range of conferences and events to be staged at UK House, a high profile venue within the region. As a result these three pieces of research need to be commissioned to meet this requirement.
The procurement has 3 distinctive components, namely:
o Component 1- evaluation of marketing campaigns (perceptions research) with a budget of ?150,000
o Component 2 - evaluation of leisure tourism activities (visitor surveys) with a budget of ?80,000
o Component 3 - evaluation of UK House (research with UK House delegates) with a budget of ?114,500
The contracting entities are looking for a supplier that can deliver the whole suite of requirements from own resources and if internal capacity cannot be met from internal resources the contract can be subcontracted by the prime bidder or delivering a Consortium

Award information

Awarded date

30 August 2021

Contract start date

1 September 2021

Contract end date

31 March 2024

Total value of contract

£344,000

This contract was awarded to 1 supplier.

Echo Research Limited

Address

PM House, Riverway Estate, Old Portsmouth Road, Guildford, Surrey, United Kingdom, GU3 1LZ

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Ronny Tigere

Address

2 Centenary Square
Birmingham
West Midlands
B1 2ND
United Kingdom

Telephone

+44 (0)121 202 5016

Email

ronny.tigere@wmgrowth.com