Published date: 19 June 2017

Last edited date: 19 June 2017

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 17 July 2017

Contract summary

Industry

  • Software package and information systems - 48000000

Location of contract

LA1 4YW

Value of contract

£250,000

Procurement reference

SP/17/875

Published date

19 June 2017

Closing date

17 July 2017

Contract start date

1 December 2017

Contract end date

30 November 2020

Contract type

Supply contract

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

Lancaster University is inviting tenders for the provision of a technology solution (system) to manage the relationship with prospective students and applicants, from first enquiry through to enrolment.

We are looking to implement a system that will help us meet our enrolment targets in the coming years, with a keen focus on maximising marketing communications and conversion opportunities.

Our relationship with prospective students starts via a variety of mechanisms such as awareness raising campaigns, advertising, marketing and engagement with students through recruitment fairs, social media and events at feeder institutions in the UK and overseas and progresses through application and conversion phases right up until students arrive on campus. Meeting our enrolment targets will require systems that ensure these activities are joined up and that prospective students are targeted efficiently and effectively with a range of relevant information through appropriate channels, along with associated analytics tools to support decision making and optimization of our efforts.

Some of the functionality considered to be highly important includes effective and appropriate contact data point collection and management, process workflow, data import and export, data integration with existing systems, security, targeted communications which can be rules-based or template-based but customisable or personalisable, a full life-cycle view of the contact, intuitive user interfaces and accessibility on a diverse range of devices and highly effective Business Intelligence capability.

More information

Links

Additional text

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Angela Wearden

Address

Lancaster
Lancaster
Lancaster
LA1 4YW
United Kingdom

Telephone

01524 594087

Email

a.wearden@lancaster.ac.uk