Published date: 4 March 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 10 January 2025, 12pm

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

CV3 4PE

Value of contract

£177,000 to £880,000

Procurement reference

CF-0467500D8d000003VQwdEAG

Published date

4 March 2025

Closing date

10 January 2025

Closing time

12pm

Contract start date

1 April 2025

Contract end date

31 March 2029

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region.

The agency will be responsible for assisting AHDB in the organisation of 3 main events:

• Top Pros (for Head butchers)
• Vintage beef/lamb events
• Escoffier for Chefs and Colmar Frais for food service
• Also support for some smaller events will be required on top of the above three categories

The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements.

The objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of:

• Head butchers
• Wholesalers
• Buyers
• Chefs
• Food service

This will be achieved through a comprehensive strategy, using a mix of publications, events and influence.

More information

Attachments

Award information

Awarded date

18 February 2025

Contract start date

1 April 2025

Contract end date

31 March 2029

Total value of contract

£177,000

This contract was awarded to 1 supplier.

AUGUSTE & LOUISE

Address

37 rue du Fosse des Treize, 67000

Reference

None

Supplier is SME?

Yes

About the buyer

Contact name

Sarah Waters

Address

Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
GB

Email

sarah.waters@ahdb.org.uk