Published date: 21 December 2023

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 8 November 2023, 12pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Recruitment services - 79600000

Location of contract

CH1 4BJ

Value of contract

£3,000,000

Procurement reference

2023-Oct-01

Published date

21 December 2023

Closing date

8 November 2023

Closing time

12pm

Contract start date

19 December 2023

Contract end date

31 January 2028

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The University of Chester invited tenders for a specialist Higher Education marketing agency through the UK Open Procedure under the Public Contracts Regulations 2015 and The Public Procurement (Amendment etc.) (EU Exit) Regulations 2020 to support primarily with media planning and buying for its student recruitment campaigns.

This will be a two-year contract with the option to extend for a further 24-months on a year-by-year basis. Although the University was looking for an agency to help principally with media planning and buying, the expectation is that the successful agency will work collaboratively with the University on campaign strategy, providing relevant audience, market, and competitor insights to help the University gain a competitive advantage. Further to this, from time-to-time, the University may wish to tap into any creative services available within the agency to help with the production of creative assets and development of our messaging strategy.

For the purposes of this contract, please note that the estimated contract value has been provided in the tender documents for the first 12-months of the contract with the assumption that there will be the equivalent spend in year two of the contract, and also year three and four should the options to extend be exercised. The total contract value in this notice is therefore estimated in relation to the full potential four years of any subsequent contract.

Please note that the incumbent supplier is contracted until 31st January 2024 and is currently delivering our 2024 pre-application campaign. On the current agreement, this supplier may continue to deliver briefs which have been issued prior to commencement of the contract awarded following this tender. This may result in some crossover of delivery.

Further details were available in the tender documents.

More information

Previous notice about this procurement

Higher Education Marketing Agency to Support the Implementation of Student Recruitment Campaigns

  • Opportunity
  • Published 9 October 2023

Links

Additional text

Please note that where you may have previously registered with In-Tend, it will be necessary for you to ensure that your registration does include being registered to see opportunities for University of Chester.
Registration for this site is free for suppliers.

There is also Help/Guidance on how to use the supplier site on the 'Help' section at: https://in-tendhost.co.uk/universityofchester/aspx/Help (https://intendhost.co.uk/universityofchester/aspx/Help)

Award information

Awarded date

19 December 2023

Contract start date

19 December 2023

Contract end date

31 January 2028

Total value of contract

£3,000,000

This contract was awarded to 1 supplier.

Net Natives Limited

Address

Lees House,
21-33 Dyke Road,
Brighton,
BN1 3FE

Reference

Companies House number: 12357553

Value of contract

£3,000,000

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

Please note the estimated total value includes the optional extension periods. The values stated in this notice are not for the marketing agency fees, but are for the total budget estimated across the potential 4 years of this contract for all associated media and advertising costs. The Marketing Agency costs are estimated to be between £200,000 and £250,000 depending upon actual requirements across the potential 4 years of this contract.

About the buyer

Contact name

Procurement Services

Address

Parkgate Road
CHESTER
CH14BJ
England

Telephone

01244 512910

Email

procurement@chester.ac.uk

Website

www.chester.ac.uk