Published date: 27 February 2017

Last edited date: 27 February 2017

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.

Closing: 1 March 2021

Contract summary


  • Advertising and marketing services - 79340000

  • Advertising services - 79341000

Location of contract


Value of contract

£250,000 to £500,000

Procurement reference

RBC 00000246

Published date

27 February 2017

Closing date

1 March 2021

Contract start date

2 March 2021

Contract end date

31 March 2021

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?


Contract is suitable for VCSEs?



Reading Borough Council wishes to encourage outdoor advertising contractors to work with them where opportunities exist to develop innovative advertising displays around the Borough. This will cover all formats including digital; billboards, banners, bridges, six sheet and special displays.
The displays can be static, changing or scrolling and the structure may be located within a Council building or on the road side, subject to the contractor obtaining the required statutory consents.
The Council has the exclusive ability to licence the development of advertising infrastructure 'billboards' on Council land and has the authority to offer organisations the rights to develop advertising structures on new sites. The Council has traditionally managed the awarding of licensing agreements on an ad-hoc/reactive basis.
It is now the Council's intention to manage the process through a dynamic purchasing concession list. The purpose of the concession list is to provide a mechanism for the Council to select and approve suitably qualified contractors to be party to a formal concession agreement (the Concession Agreement), which will govern the allocation of licenses to permit the development of individual outdoor sites. The Concession Agreement will be for a maximum period of 4 years, consisting of an initial period of 2 years, followed by 2 annual reviews to enable the Council to monitor performance and value. New applications to the system which meet the minimum criteria for acceptance onto the supplier list can be added at any point over the lifetime of the agreement. The Concession List or Agreement does not guarantee any advertising work.
The Concession Agreement will not replace any existing contracts that Reading Borough Council may already have. The Concession Agreement does not outline the length of tenure or conditions for individual sites, this is determined within individual site license agreements.
Expressions of interest are invited from outdoor advertising contractors who are members of the Outdoor Media Centre/Outsmart (OMC) or equivalent and who comply with the OMC's Charter - \"Standard of Best Practice‟. Applicants must be developers of sites rather than agents. The role of agent is currently fulfilled by the Council.
Where the Council has identified opportunities for new outdoor displays or other initiatives, the companies registered on the list under the relevant advertising format will be approached and offered the opportunity to bid for the works.
The Concession List of developers will be managed by the Council's Business Development Team on behalf of the Council and they will be responsible for the day to day administration of the concession.
A periodic review of contractors' party to the Concession List will be undertaken to verify that all qualifying criteria remain valid. Contractors will be required, as part of the Agreement, to provide updated organisational information when requested by the Council....

More information


Additional text

Organisations interested in expressing an interest in this procurement should download the procurement documents which are available on the Council`s e-tendering system at: and complete as instructed.

The Portal is free of charge - to register please follow the supplier registration guidance which is available on the Portal. Contractors wishing to be considered for this tendering opportunity must complete the tender documents and return them electronically via the Council`s e-tendering portal.

Interested parties must log onto the Council`s e-tendering portal at:, to express an interest and download the procurement documents. All communications regarding this procurement exercise will be conducted through the Council`s e-tendering portal including requests for clarifications or general enquiries. The procurement documents will be available for download up until the closing time and date for tender submissions, it is the organisation`s responsibility to ensure that they download the documents in ample time to ensure that they can be completed and returned electronically, along with supporting documents, prior to the closing time and date stipulated. Before completing the tender, potential providers/suppliers should ensure that the e-mail address that has been used to register their organisation will be checked regularly as the Council`s e-tendering system will generate automatic notifications to this e-mail address when there are updates, changes or messages sent relating to the project. Potential bidders should also check that their organisation`s details are correct and kept up to date.

Technical questions and assistance regarding the use and operation of the Portal should be addressed to the In-Tend Help Desk - e-mail:, telephone number +44 8442728810.

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

John Littlefair


Bridge Street
United Kingdom


0118 9372568