Published date: 29 February 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 21 February 2024, 12am

Contract summary

Industry

  • Direct marketing services - 79342100

Location of contract

United Kingdom

Value of contract

£949,000 to £950,000

Procurement reference

STA10159

Published date

29 February 2024

Closing date

21 February 2024

Closing time

12am

Contract start date

1 April 2024

Contract end date

31 March 2025

Contract type

Service contract

Procedure type

Single tender action (below threshold)

A direct contract with a single supplier, without competition.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

Award contract - campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef
Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically areas that AHDB have been purchased: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. These exemptions cover activity
for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This activity
links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase

Award information

Awarded date

28 February 2024

Contract start date

1 April 2024

Contract end date

31 March 2025

Total value of contract

£950,000

This contract was awarded to 1 supplier.

Tesco, Morrisons, M&S, Sainsbury, Waitrose

Address

UK based

Reference

No reference - other

Value of contract

£950,000

Supplier is SME?

No

Supplier is VCSE?

No

Additional details

There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams. We have chosen to support larger food retailers to increase visibility for our campaigns.

About the buyer

Contact name

Procurement Team

Address

AHDB, Middlemarch Business Park
Siskin Parkway East
Coventry
CV3 4PE
England

Email

procurement@ahdb.org.uk