London Recovery Campaign - PR Support

Contract summary

Industry

• Public relations services - 79416000

Location of contract

London

Value of contract

£150,000

Procurement reference

PROC128

Published date

22 June 2021

Closing date

30 April 2021

Closing time

1am

Contract start date

9 June 2021

Contract end date

30 November 2021

Contract type

Service contract

Procedure type

Competitive quotation (below threshold)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

---

Description

London needs a consumer recovery campaign. International and domestic visitors to London spent nearly £11 billion less in London than in 2019 due to the coronavirus pandemic. The Mayor has made it a top priority to bring life back to central london and kick-start the city's economy after the pandemic.



The Mayor of London, the GLA, London & Partners, and Transport for London, are working together with industry partners to deliver a recovery marketing campaign to support the reopening of central London. The campaign will inspire Londoners and people from across the UK to rediscover everything they love about London in an inclusive, sustainable and responsible manner.



The tourism element of the campaign will be based on the 'Let's Do London' strapline (aligned and co-branded with Visit Britain's Escape the Everyday). This includes a series of high-profile city-wide activations to encourage people to enjoy London responsibly based around marquee events, activations and pop-up activity happening across the city (with a focus on Central London.

---

Award information

Awarded date

12 May 2021

Contract start date

9 June 2021

Contract end date

30 November 2021

Total value of contract

£128,000

This contract was awarded to 1 supplier.

3 MONKEYS COMMUNICATIONS LIMITED

---

About the buyer

Contact name

Rob Palmer

Address

2 More London Riverside
LONDON
SE12RR
England

Telephone

020 7234 5687

Email

rpalmer@londonandpartners.com