Published date: 24 May 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 22 February 2024, 6pm

Contract summary

Industry

  • Public relations services - 79416000

Location of contract

Any region

Value of contract

£800,000

Procurement reference

tender_407274/1359478

Published date

24 May 2024

Closing date

22 February 2024

Closing time

6pm

Contract start date

18 March 2024

Contract end date

18 March 2028

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Get Into Teaching:
The DfE needs to recruit approximately 35,000 people to train as teachers each year and meeting recruitment targets has been a challenge for a number of years.
We are experiencing significant difficulties in the recruitment market, combined with a drop in consideration of teaching as a profession. The current environment - against the backdrop of a strong jobs market and more choice for graduates remains a challenge. The issues are well documented, including teacher workload, pay, school funding, high accountability, stress and mental health, escalating into widespread industrial action over the past year.
A major milestone was reached in July 2023 with the teacher pay settlement resulting in good salary gains for early career teachers and introduced the £30,000 starting salary for newly qualified teachers, a manifesto commitment. This is now a much more competitive starting salary, albeit still lagging behind many other graduate careers, especially for graduates with STEM degrees.

Teach in Further Education:
Internal modelling suggests a potential 18,500 additional vocational teachers could be needed by the late 2020s. Factors contributing to this shortfall include continued high vacancy rates of up to 5% in key subjects such as construction, engineering and digital. The introduction of initiatives such as T-levels and a predicted 20% increase in 16-18-year-olds over the next 10 years which adds further pressure to college capacity.
We need to procure a media planning agency to work with us over the next four years and continue to help us to maximise our campaign spend, in increasingly innovative ways, and to hold our media buying agency to account.

More information

Attachments

Award information

Awarded date

26 April 2024

Contract start date

18 March 2024

Contract end date

18 March 2028

Total value of contract

£800,000

This contract was awarded to 1 supplier.

Wavemaker Limited

Address

Sea Containers House, 18 Upper Ground, London, England, SE1 9ET

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Benson Moyo

Address

Sanctuary Buildings, 20, Great Smith Street
London
SW1P 3BT
England

Telephone

44

Email

benson.moyo@education.gov.uk