Communications and Engagement Audit

Contract summary

Industry

• Business and management consultancy services - 79410000

Location of contract

South East

Value of contract

£19,800

Procurement reference

SABP-00664

Published date

5 December 2022

Closing date

3 November 2022

Closing time

12pm

Contract start date

10 November 2022

Contract end date

28 February 2023

Contract type

Service contract

Procedure type

Call-off from a framework agreement

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

Phase 1: Discover and Develop
To undertake initial desktop research to prepare for the research phase, including assessment of:
• o Trust narrative and key messages
• o Trust values and vision
• o Key internal and external stakeholders
• o Trust website, intranet and social media
• o Any existing communications strategy
• o Agreed communication KPIs (number of proactive press releases, social media engagement and followers etc)
• o Regular proactive communications output (press release, newsletters, social media posts)
• o Trust reputation via social listening tools
• o Staff survey and internal communications output
• o Engagement activity with stakeholders

The discovery stage will enable Freshwater UK ltd to agree questions to explore with stakeholders in the next phase of work, and with whom they might host interviews.

Phase 2: Research
To conduct qualitative research such as a number of one-to-one interviews (to be agreed) potentially including:
• o Chief executive
• o Chair
• o Executive Directors
• o NEDs (small selection, as directed)
• o Governors (small selection, as directed)
• o Communication team members
• o Key external stakeholders, including senior leaders (small selection, as directed)
• o Partner organisations (small selection, as directed)

Freshwater UK ltd will also host a number of focus groups, including:
• o Staff focus groups
• o Stakeholder groups

Phase 3: Recommendations
To analyse the findings from our research and develop a draft recommendations report. The report will be part expert judgement and part data drive and make recommendations for consideration by the Trust. The report will include:
• o Analysis of best practice
• o What good communication looks like
• o Findings from research
• o Conclusions and recommendations

The authors of the report will be available to meet with the Trust to present findings.

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Award information

Awarded date

10 November 2022

Contract start date

10 November 2022

Contract end date

28 February 2023

Total value of contract

£19,800

This contract was awarded to 1 supplier.

FRESHWATER (UK REGIONS) LIMITED

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About the buyer

Contact name

Carolina Blanco

Address

THIRD FLOOR,LEATHERHEAD HOUSE, STATION ROAD
LEATHERHEAD
KT227AD
England

Telephone

07917150143

Email

Carolina.Blanco@sabp.nhs.uk