Published date: 18 July 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 11 April 2025, 12pm

Contract summary

Industry

  • Market research services - 79310000

Location of contract

SE1 9HA

Value of contract

£165,090

Procurement reference

tender_488115/1500519

Published date

18 July 2025

Closing date

11 April 2025

Closing time

12pm

Contract start date

14 May 2025

Contract end date

31 December 2028

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The Communications Affordability Tracker tracks the affordability of communication services among UK adults. It has been conducted via a CATI (Computer Assisted Telephone Interview) survey since June 2020, with c.1,000 interviews with UK adults aged 18+ conducted each wave. From its inception, it has moved from being conducted monthly, to bi-monthly, to quarterly, and now we will conduct it every six months.

The tracker identifies those who are either the sole or joint decision-maker for communications services in their household and/or those who personally use a mobile phone. Quotas are set on age, gender, working status and geographical region. The sample also includes a Northern Ireland boost, which is subsequently down weighted in the UK representative results. This provides us with continued understanding of consumer affordability issues in the UK communications markets (covering mobile, landline, fixed broadband, pay-TV, and on-demand TV services).

The study is designed to report on affordability at an overall level, and by services. The services included are landline, mobile phone, fixed broadband, Pay TV and SVoD.
Since April 2023, consumers awareness of broadband and mobile social tariffs has also been measured on the Communications Affordability Tracker. The Communications Affordability Tracker is our main source of evidence about consumer awareness on this topic.

Objectives:
- To track the affordability of communication and media services among UK adults
- To track the awareness of broadband and mobile social tariffs

Award information

Awarded date

7 May 2025

Contract start date

14 May 2025

Contract end date

31 December 2028

Total value of contract

£165,090

This contract was awarded to 1 supplier.

Ipsos UK

Address

3 Thomas More Square, London, England, E1W 1YW

Reference

Companies House number: 00948470

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

Riverside House, 2a Southwark Bridge Road
London
SE1 9HA
England

Email

procurementnotice@ofcom.org.uk