Published date: 24 June 2024

Closed future opportunity - This means that a potential contract has passed its approach to market date. A buyer can choose to consider any supplier interest or convert this notice into an opportunity ready for live procurement.


Approach to market date: 8 January 2025

Contract summary

Industry

  • Advertising material - 22462000

  • Electronic mail service provider - 72412000

  • World wide web (www) site design services - 72413000

    • Application service providers - 72416000

    • Internet development services - 72420000

    • Computer-related professional services - 72590000

    • Accounting, auditing and fiscal services - 79200000

    • Advertising and marketing services - 79340000

    • Public relations services - 79416000

    • Crisis management services - 79430000

    • Call centre - 79512000

    • Proofreading services - 79821100

    • Typesetting services - 79822300

    • Graphic design services - 79822500

    • Design support services - 79933000

    • Photographic and ancillary services - 79960000

    • Motion picture and video services - 92100000

    • Radio and television services - 92200000

Location of contract

United Kingdom

Value of contract

£1,400,000,000

Procurement reference

RM6364

Published date

24 June 2024

Approach to market date

8 January 2025

Contract start date

30 September 2025

Contract end date

25 June 2029

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The Marketing & Communications Category (Marcomms) oversees 3 active Agreements covering the spectrum of Marketing and Communications capabilities delivering vital awareness, behavioural change and recruitment programmes and campaigns.

The total contract value will be up to c£2bn, including the largest Media Buying agreement in the UK.

It should be noted that whilst the majority of our customers focus on the UK, that c10% of the spend is focussed on markets beyond our shores.

https://www.crowncommercial.gov.uk/agreements/category/marcomms-research

The Agreements are time bound, and typically have a fixed roster of suppliers. The Framework may be broken into Lots, to reflect more granular or specific requirements.

In 2025 we will be taking the below framework agreements to market:

Media Services (RM6213)
Campaign Solutions (RM6125)

Our aspiration is to put in place an Agreement(s) that continue to deliver excellent options for our Central Government customer base, but are even more attractive to the Wider Public Sector so that the benefits our suppliers and agencies bring can be delivered more broadly.

Communications Marketplace (RM6124) - has been extended until September 2027. We will take feedback during this market engagement period to enhance the current offering, however, we will focus strategically on the replacement of this in 2025/2026.

As we develop the replacement routes for these critical Framework agreements, we are engaging key stakeholder groups. Key Stakeholder groups include;

1. Business Partner - Government Communication Service - a pioneer in shaping the future solutions for public sector clients
2. Other Government and Public Sector Customers - Existing and potential
3. Agencies - Existing and potential agencies, including Holding Companies
4. Industry Bodies - including ISBA, IPA

More information

Spend profile

This table displays the spend profile of the notice
Financial year Budget
2025/2026 £350,000,000
2026/2027 £350,000,000
2027/2028 £350,000,000
2028/2029 £350,000,000

About the buyer

Contact name

The Minister for the Cabinet Office acting through Crown Commercial Service

Address

9th Floor, The Capital, Old Hall Street
Liverpool
L3 9PP
England

Telephone

+44 3454102222

Email

supplier@crowncommercial.gov.uk

Website

https://www.gov.uk/ccs