Published date: 21 September 2021

This notice was replaced on 9 November 2021

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 9 November 2021)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Marketing management consultancy services - 79413000

Location of contract

England

Value of contract

£80,000

Procurement reference

OXF001-DN567993-30866849

Published date

21 September 2021

Closing date

4 October 2021

Closing time

12pm

Contract start date

8 October 2021

Contract end date

31 March 2022

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Oxford City Council is seeking to procure a marketing or tourism organisation to promote Oxford city centre as a tourist destination for UK residents.

The aim of the campaign is to increase footfall to and spend in Oxford city centre's businesses - particularly its independent and small businesses - to support a safe and successful reopening following the Covid-19 pandemic. The overall aim is to protect jobs in Oxford city centre.

Oxford's economy is particularly reliant on tourism - the sector generates approximately £780m for local businesses annually - but this has been hit by the Covid-19 pandemic.

The campaign should run between September/October 2021 and March 2022. However, the main focus of the campaign should be the run-up to Christmas 2021 - known as 'the Golden Quarter' in the retail industry.

The campaign should target high-spending UK residents who are within a reasonable distance of Oxford city centre. The preference would be to encourage overnight stays in Oxford city centre, but encouraging daytrips would also be welcomed.

The total budget is £80,000, which must include both the organisation's administrative costs and the costs of the promotional campaign (e.g. digital/print advertising spend).

More information

Links

About the buyer

Address

Oxford City Council
St.Aldates
Oxford
OX1 1DS
England

Email

procurement@oxford.gov.uk

Website

http://www.oxford.gov.uk