Published date: 31 January 2024
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Public relations services - 79416000
Public relations management services - 79416100
Public relations consultancy services - 79416200
Location of contract
B4 6AT
Value of contract
£0 to £390,000
Procurement reference
IT-198-286-2023-WMGC-0237 - AWARD
Published date
31 January 2024
Closing date
7 December 2023
Closing time
12pm
Contract start date
31 January 2024
Contract end date
31 March 2025
Contract type
Service contract
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
WMGC requires an external agency or consultancy to support with a 15-month programme of communications campaigns to support its overarching objective of Enhancing the Profile and Reputation of the Region, in order to drive inward investment and inbound tourism to the West Midlands. The communications programme will run from January 2024 - March 2025.
Campaign delivery will broadly consist of narrative development, thought leadership/byline curation and press release creation, and is therefore content-generation-led. Although an understanding of the media landscape is welcome and advantageous, there is not an expectation that campaign activity will include 'aways on' direct media relations. The campaign series will predominantly focus on inward investment and capital investment focused activity across nine mini campaigns, with a further three mini campaigns focused on visitor economy themes.
The communications programme will build on the unprecedented exposure generated surrounding the West Midlands during the Birmingham 2022 Commonwealth Games, generating perception change to the benefit of the region's citizens. The campaign synopses are outlined in WMGC's Global West Midlands business plan and have been developed in response to the needs of local authorities across the West Midlands, thus promoting Birmingham, Coventry, Wolverhampton, Solihull, Dudley, Walsall and Sandwell.
WMGC is seeking to appoint a sole agency to provide all of the requirements included in the scope of this tender process.
Award information
Awarded date
30 January 2024
Contract start date
31 January 2024
Contract end date
31 March 2025
Total value of contract
£0
This contract was awarded to 1 supplier.
Portland PR
Address
1 Red Lion Court, London, United Kingdom, EC4A 3EB
Reference
None
About the buyer
Contact name
Zoe Middleton
Address
20 Colmore Circus
Birmingham
West Midlands
B4 6AT
United Kingdom
Telephone
07483078415
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Closing: 7 December 2023, 12pm