Published date: 3 June 2024
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Market research services - 79310000
Location of contract
United Kingdom
Value of contract
£22,100 to £240,000
Procurement reference
STA10164
Published date
3 June 2024
Closing date
24 March 2024
Closing time
12pm
Contract start date
1 June 2024
Contract end date
31 March 2025
Contract type
Service contract
Procedure type
Other: Single tender action above threshold
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
To work with the key decision makers at retailers and processors to influence and implement the results on the meat aisle and meat labelling research in store. To showcase the impact which implementing our recommendations could have on red meat (beef, lamb, pork) basket size, shopper behaviour and consumer perceptions of red meat. This project was bought about by extreme urgency from the business and therefore there was not enough time to go out to tender.
More information
Attachments
-
- Redacted contract.pdf
- Signed contract
- Redacted contract attached. This was all bought about by extreme urgency within the business. Phase 2 will only be taken up if Phase 1 is successful.
Award information
Awarded date
31 May 2024
Contract start date
1 June 2024
Contract end date
31 March 2025
Total value of contract
£240,000
This contract was awarded to 1 supplier.
IGD
Address
Watford
Reference
No reference - other
Value of contract
£240,000
Supplier is SME?
Yes
Supplier is VCSE?
No
Additional details
-
Phase one is a trail, therefore phase 2 will only be taken up if phase 1 is successful. Phase 1 value is significantly lower and therefore this award notice could be considerably less if phase 2 is not taken up.
About the buyer
Contact name
Procurement Team
Address
AHDB, Middlemarch Business Park
Siskin Parkway East
Coventry
CV3 4PE
England
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Closing: 24 March 2024, 12pm
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