Published date: 28 February 2024
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Marketing services - 79342000
Location of contract
France
Value of contract
£3,800 to £128,000
Procurement reference
STA10152
Published date
28 February 2024
Closing date
25 February 2024
Closing time
12am
Contract start date
1 April 2024
Contract end date
31 March 2025
Contract type
Service contract
Procedure type
Single tender action (below threshold)
A direct contract with a single supplier, without competition.
This procedure can be used for procurements below the relevant contract value threshold.
Contract is suitable for SMEs?
No
Contract is suitable for VCSEs?
No
Description
Animators advertise the St George Lamb in the meat departments in supermarkets with POS material, tastings ,refrigerated cabinets, videos at cash tills . The objective is to develop the presence of branded St George Lamb retail packs on the shelves of hypermarkets in France and Belgium. Head butchers chose the animators they wish to work with so we have no control over their choices.
Award information
Awarded date
26 February 2024
Contract start date
1 April 2024
Contract end date
31 March 2025
Total value of contract
£128,000
This contract was awarded to 1 supplier.
Atresss, Alter France, Sud Anim, Bugnet, EDCA, Rivat, STMP, Atou
Address
France
Reference
No reference - other
Value of contract
£128,000
Supplier is SME?
Yes
Supplier is VCSE?
No
About the buyer
Contact name
Procurement Team
Address
AHDB, Middlemarch Business Park
Siskin Parkway East
Coventry
CV3 4PE
England
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Closing: 25 February 2024, 12am
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