Published date: 5 June 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 25 February 2025, 12am

Contract summary

Industry

  • Market research services - 79310000

Location of contract

London

Value of contract

£750,000

Procurement reference

BIP956379340

Published date

5 June 2025

Closing date

25 February 2025

Closing time

12am

Contract start date

26 May 2025

Contract end date

25 May 2028

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth.
The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew's marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity.
We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.

More information

Links

Award information

Awarded date

25 February 2025

Contract start date

26 May 2025

Contract end date

25 May 2028

Total value of contract

£750,000

This contract was awarded to 4 suppliers.

Mustard Market Research Ltd

Address

56 Princess St,
Manchester
M1 6HS

Reference

None

Supplier is SME?

Yes

Morris Hargreaves McIntyre

Address

50 Copperas Street,
Manchester
M4 1HS

Reference

None

Supplier is SME?

Yes

The Nursery Research & Planning Ltd

Address

Gladstone House, 77-79 High Street,
Surrey
TW20 9HY

Reference

None

Supplier is SME?

Yes

Decision House Limited

Address

9 Hampden Road,
High Wycombe, Bucks,
HP13 6SZ

Reference

None

Supplier is SME?

Yes

About the buyer

Address

Royal Botanic Gardens, Kew
The Herbarium
Richmond
TW9 3AE
UK

Telephone

+442083325000

Email

procurement@kew.org