Published date: 22 March 2024
Last edited date: 22 March 2024
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Administrative services related to tourism affairs - 75125000
Advertising and marketing services - 79340000
Marketing services - 79342000
Direct marketing services - 79342100
Marketing management consultancy services - 79413000
Location of contract
B4 7WB
Value of contract
£0
Procurement reference
IT-100-4172-PQ0511
Published date
22 March 2024
Closing date
17 April 2024
Closing time
12pm
Contract start date
1 May 2024
Contract end date
24 January 2025
Contract type
Service contract
Procedure type
Other
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Birmingham City Council's Visitor Destination Plan 2022-27 was adopted to develop the various facets of the city's tourism offer and improve the experience for visitors at all stages of their journey. Following the success of the 2022 Commonwealth Games, Birmingham has been receiving more interest and visits from domestic and international visitors. It has a strong retail offer and was named the UK's Most Exciting Food Destination by the Good Food Guide 2023.
It has been identified by the Council's Tourism Service that the level of expertise in digital marketing is inconsistent across Birmingham's visitor economy. This is particularly evident in the heritage and food sectors where many independent businesses lack the time, money or expertise to communicate effectively with new and existing customers. Business websites vary in quality and compliance with accessibility legislation. Language may also be a barrier for employers working in Birmingham's incredibly diverse food and drink scene.
The Council is seeking a suitably qualified and experienced organisation to support the enhancement of digital marketing skills of visitor economy businesses in Birmingham. This will help businesses in the tourism, hospitality, leisure and retail sectors in Birmingham to become more proactive in engaging with new and existing customer and become more resilient in an increasingly competitive market. The organisation should have relevant expertise/ knowledge in delivering training and high-quality materials.
The Council is committed to making the city a welcoming and inclusive leisure destination for visitors and residents. To support this, there is a requirement for a consistent level of high-quality content across the digital channels of businesses working in the visitor economy, inspiring customers and providing them with the information to plan their journeys with confidence.
The contract will be for the period commencing May 2024 and concluding on 31st January 2025.
The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity, please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be able to log on which will enable you to download all relevant quotation documentation.
If you are unable to register with In-tend or have any questions or problems on how to use this web site please email us at: cps@birmingham.gov.uk
Your completed tender submission should be returned by noon on 17th April 2024 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc.
More information
Links
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- https://in-tendhost.co.uk/birminghamcc/aspx/
- Additional information on how to apply for this contract
Additional text
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If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal.
Delivery Notes
Birmingham
Is a Recurrent Procurement Type? : No
About the buyer
Contact name
Salman Al-Rawni
Address
10 Woodcock Street
Birmingham
West Midlands
B4 7WB
United Kingdom
Telephone
0121 464 8000
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Closing: 17 April 2024, 12pm