Published date: 10 April 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 1 March 2024, 12am

Contract summary

Industry

  • Research and development services and related consultancy services - 73000000

  • Market research services - 79310000

  • Museum-exhibition services - 92521100

Location of contract

London

Value of contract

£11,988

Procurement reference

BIP854527857

Published date

10 April 2024

Closing date

1 March 2024

Closing time

12am

Contract start date

11 March 2024

Contract end date

30 April 2024

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

IWM is tendering for a research partner to help us better understand perceptions of Churchill War Rooms. Our goal is to gain a better understanding of the drivers and barriers around visiting the site, as well as a deeper understanding of the effectiveness of marketing materials and language.

This project will provide key recommendations to support marketing with the main elements of their campaigns including positives to accentuate, barriers to breakdown, and specific insights around imagery, style, and language. We may also cover other aspects of product, price, place, and promotion.

More information

Links

Additional text

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Award information

Awarded date

1 March 2024

Contract start date

11 March 2024

Contract end date

30 April 2024

Total value of contract

£11,988

This contract was awarded to 1 supplier.

Mind Field Advertising and Marketing Limited

Address

Floor 7, XYZ Building
2 Hardman Boulevard,
Manchester
M3 3AQ

Reference

None

Supplier is SME?

No

About the buyer

Contact name

Procurement & Resources Officer

Address

IWM London
Lambeth Road
London
SE1 6HZ
UK

Telephone

02074165000

Email

erowberry@iwm.org.uk