Student Recruitment Marketing - Media Buying and Campaign Services - AWARD

Contract summary

Industry

• Advertising campaign services - 79341400

Location of contract

YO10 5DD

Value of contract

£2,000,000 to £2,400,000

Procurement reference

IT-104-3668-UY/PROC/829 - AWARD

Published date

2 August 2022

Closing date

10 September 2021

Closing time

12pm

Contract start date

1 February 2022

Contract end date

31 January 2024

Contract type

Service contract

Procedure type

Open procedure

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

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Description

The University of York is pleased to invite tenders from strategically-focussed media buying agencies, for the development and delivery of creative, successful and cost effective student recruitment advertising campaigns that will result in increased lead generation. For the purposes of this tender, a campaign refers to the full end to end process, incorporating some / all of the minimum services listed below.

Media buying / advertising services (domestic and international markets)
Campaign management
Account management (including reporting)
Media insights and intelligence
Creative design (limited to adapting existing campaign content)
Copywriting and proofing
Concept development / Positioning
Content and creative development and delivery
Media sales and enquiry service

Potential Providers must be able to offer all of the services above. Further details are available in the Invitation to Tender documents.

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Award information

Awarded date

10 December 2021

Contract start date

1 February 2022

Contract end date

31 January 2024

Total value of contract

£0

This contract was awarded to 1 supplier.

Natives Online Ltd

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About the buyer

Contact name

Donna Lyon

Address

Heslington
York
North Yorkshire
YO10 5DD
United Kingdom

Telephone

+44 1904 328207

Email

donna.lyon@york.ac.uk

Website

www.york.ac.uk