Published date: 12 April 2022

Last edited date: 12 April 2022

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 13 May 2022, 12pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Advertising services - 79341000

  • Marketing services - 79342000

Location of contract

MK7 6AA

Value of contract

£0 to £70,000,000

Procurement reference

IT-83-528-OUPA10798

Published date

12 April 2022

Closing date

13 May 2022

Closing time

12pm

Contract start date

1 February 2023

Contract end date

31 January 2025

Contract type

Service contract

Procedure type

Competitive procedure with negotiation (above threshold)

Anyone may ask to participate, but only those who are pre-selected will be invited to submit initial tenders and to negotiate.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The Open University (The OU) is seeking to appoint a provider of media services, to include media strategy, domestic and international media planning and buying, econometric modelling, campaign optimisation, media partnerships and other media deliverables.

This procurement will include (but not be limited to) the following services:-

• Media strategy, planning and buying - all online and offline channels
• Econometrics modelling
• Campaign optimisation
• Media partnerships
• Other media deliverables for any OU brand/product as may be required
• UK and International markets

Audiences may include, but not be limited to: B2C, B2B, & Trade as well other stakeholder groups including consumers, government, employers, donors and community (staff, students and alumni)

Any additional purchases related to these services may be made with the successful supplier to support continuity of service, any options will be set out in the tender documents.

More information

Links

Additional text

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Paul Lewis

Address

Walton Hall
Kents Hill
Milton Keynes
MK7 6AA
United Kingdom

Telephone

01908 632754

Email

paul.j.lewis@open.ac.uk