Published date: 14 October 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 5 July 2024, 5pm

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

North West

Value of contract

£98,000

Procurement reference

2024/510

Published date

14 October 2024

Closing date

5 July 2024

Closing time

5pm

Contract start date

14 October 2024

Contract end date

13 April 2025

Contract type

Service contract

Procedure type

Single tender action (below threshold)

A direct contract with a single supplier, without competition.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Transport for Greater Manchester undertook a 3 quote exercise for a discreet, low value, time-bound marketing consultancy services. This includes development of a strategic marketing framework, including
- Define commercial objectives;
- Define audience and behavioural personas;
- Define behavioural change plan; and
- Marketing strategy including messaging and channel framework.

and management of a specific marketing campaign, including;
Campaign ideation and concepting;
Asset creation; and
Campaign toolkit including messaging, graphics and channel templates.

Award information

Awarded date

14 October 2024

Contract start date

14 October 2024

Contract end date

13 April 2025

Total value of contract

£98,000

This contract was awarded to 1 supplier.

The Behaviours Agency Limited

Address

33 Harrison Road
Halifax
West Yorkshire
England
HX1 2AF

Reference

Companies House number: 07600580

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

TfGM Procurement

Address

2 Piccadilly Place
MANCHESTER
M13BG
England

Telephone

0161 2440947

Email

Procurement@TFGM.com