Published date: 18 June 2018

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.

Closing: 13 July 2018

Contract summary


  • Advertising and marketing services - 79340000

Location of contract


Value of contract


Procurement reference

RBC 380

Published date

18 June 2018

Closing date

13 July 2018

Contract start date

1 April 2019

Contract end date

31 March 2029

Contract type

Service contract

Procedure type

Other: Concession (OJEU)

Contract is suitable for SMEs?


Contract is suitable for VCSEs?



Reading Borough Council wish to invite tenders from suitable Media Development Companies (Contractors) for the installation and operation of 'Large Format Digital Roadside Advertising Structures' upon the Council's estate as a means of generating a guaranteed and sustainable income stream for the Council.
In addition to standard digital media formats; Mega 6, 48 & 96sht, proposals for the development of bespoke landmark structures that commercially exploit the positive attributes of particular locations are also encouraged.
The standard tenure offered in respect of each proposed development type, will be as follows;
• 7 years - 48sht Digital
• 10 years - 96sht, Mega 6 (or equivalent) & Bespoke Landmark developments including bridges.
Further specific detail on the terms of the standard contract tenure is included within the concession agreement.
The Council will provide organisations that pass the PQQ selection stage with access to the Council's land ownership/highway map data to enable identification of appropriate development sites within the Council's estate.
Subject to consideration and statutory consent, premium highway locations available within the Borough of Reading include (this should not to be viewed as an exhaustive list):
• A33
• A329
• M4 Junction 11
• A4
• Inner Distribution Road (IDR) - including bridge structures
It is anticipated that developments will comprise a mix of single, double and possibly multi sided digital media structures at a number of roadside locations, all of which would be on Council land, mostly within the public highway estate.
For clarity - The tender does not extend to other formats of media advertising. Only large 'Digital' formats of advertising, such as; Mega 6, 48sht, 96sht and bespoke landmark, will be considered.

Gross contract value represents the cumulative gross revenues generated by potential site operations based upon general assumptions/estimates in relation to likely panel numbers, format combinations and contract duration at the time of this tender.

More information


Additional text

Organisations interested in expressing an interest in this procurement should download the procurement documents which are available on the Council`s e-tendering system at: and complete as instructed.

The Portal is free of charge - to register please follow the supplier registration guidance which is available on the Portal. Contractors wishing to be considered for this tendering opportunity must complete the tender documents and return them electronically via the Council`s e-tendering portal.

Please note: you must register your interest via the Council`s e-tendering portal if you intend to submit a tender. Interested parties must log onto the Council`s e-tendering portal at:, to express an interest and download the procurement documents. All communications regarding this procurement exercise will be conducted through the Council`s e-tendering portal including requests for clarifications or general enquiries. The procurement documents will be available for download up until the closing time and date for tender submissions, it is the organisation`s responsibility to ensure that they download the documents in ample time to ensure that they can be completed and returned electronically, along with supporting documents, prior to the closing time and date stipulated. Before completing the tender, potential providers/suppliers should ensure that the e-mail address that has been used to register their organisation will be checked regularly as the Council`s e-tendering system will generate automatic notifications to this e-mail address when there are updates, changes or messages sent relating to the project. Potential bidders should also check that their organisation`s details are correct and kept up to date.

Technical questions and assistance regarding the use and operation of the Portal should be addressed to the In-Tend Help Desk - e-mail:, telephone number +44 8442728810.

About the buyer

Contact name

John Littlefair


Bridge Street


01189372568 ext 72568