Published date: 14 February 2018

Last edited date: 14 February 2018

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.

Closing: 19 March 2018

Contract summary


  • Advertising services - 79341000

  • Radio and television services - 92200000

Location of contract

Any region

Value of contract


Procurement reference


Published date

14 February 2018

Closing date

19 March 2018

Contract start date

30 May 2018

Contract end date

29 May 2020

Contract type

Service contract

Procedure type

Open procedure (OJEU)

Any interested supplier may submit a tender in response to an opportunity notice.

OJEU (Official Journal of the European Union) procedures are valued above a certain financial threshold.

Contract is suitable for SMEs?


Contract is suitable for VCSEs?



The purpose of this Framework Agreement is to provide central government (and the wider public sector) with a new, open and transparent approach for the media buying agency, to provide the best possible outcomes for communication campaigns whilst providing value for the taxpayer. The successful media buying agency needs to be capable of providing excellent customer service, as well as delivering value for money. They must also be willing and capable of working in partnership with media buying agencies to deliver the media buying aspect of fully integrated campaigns for government. The media buying agency will be part of the initial brief to enable integration and ensure the agreed process from strategy to implementation is successful. Government is keen to partner with the right media agency who is agile and can meet the requirements of different government clients (currently 89 different clients) and offer the range of media buying services required grouped into the following areas (strategic implementation, support implementation, buying implementation).

More information


About the buyer


The Capital Building
Old Hall Street
L3 9PP