Published date: 3 February 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 6 January 2025, 4:30pm

Contract summary

Industry

  • Television services - 92220000

Location of contract

S3 8JY

Value of contract

£90,000

Procurement reference

SWE10529

Published date

3 February 2025

Closing date

6 January 2025

Closing time

4:30pm

Contract start date

31 January 2025

Contract end date

30 September 2025

Contract type

Service contract

Procedure type

Other: Direct Award

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The first phase of Social Work England's Change the Script
Campaign was launched during Social Work Week 2024. It called on the TV and film industry to more accurately represent social workers on screen, boosting public perceptions and recognition of the profession in response to data that showed only 44% of the public think social work is well-respected in society.

Campaign evaluation found a 67% increase in people agreeing that social workers
deserve more recognition after viewing the campaign film.
Given their central role in society, the key campaign objective for phase 2 would be to continue to increase public understanding, recognition and trust of social work as a regulated profession and show appreciation for a role that supports millions of people. It is
a vital career. This would also support recruitment and retention within the profession.

Award information

Awarded date

24 January 2025

Contract start date

31 January 2025

Contract end date

30 September 2025

Total value of contract

£90,000

This contract was awarded to 1 supplier.

Kindred

Address

First Floor, 10 Queen Street
Place, London, England, EC4R 1BE

Reference

Companies House number: 07387574

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Wayne Kehoe

Address

1 North Bank
SHEFFIELD
S12FJ
England

Telephone

+44 114 212 7775

Email

wayne.kehoe@socialworkengland.org.uk